The One Barrel Challenge symbolizes a collective dream of making our beloved wine industry more accessible and inclusive regardless of color, class, or creed. The One Barrel Challenge was brought to life by a group of like-minded wineries with the goal to create one-of-a-kind wines while pledging 100% of those proceeds to make sure that everyone who dreams of participating in the Wine Industry is given that opportunity.
In 2021, funds raised will benefit the Maurice Lucas Foundation, which honors late Trail Blazer and community pillar Maurice Lucas’ legacy in the Portland metro-area through its commitment to providing educational opportunities for marginalized communities.
Together, the Maurice Lucas Foundation and One Barrel Challenge seek to create greater access to educational opportunities for young people throughout Oregon. With one of the world’s most celebrated wine regions, the Willamette Valley, in their backyard, many of these youth may have never previously considered a career in the wine industry.
In the future, the One Barrel Challenge seeks to evolve, creating a scholarship supporting a diverse and representative wine landscape for future generations.